In Conversation: Modern Treads with Susan Driver and Rachel Zebro
Wednesday, October 28, 2026
Located in Singer Hall
6:30–7:30 pm
Free for Members | $5 for Non-Members
Join Rachel Zebro, Curator of Modern Art and Manager of Collections and Archives, and Susan Driver, Curator of the Collection of Discount Tire for a conversation about the current exhibition, Modern Treads: The Discount Tire Poster Collection.
Together, they will explore the Discount Tire poster collection, a graphically rich display of modern advertisements started in 1982 by the company’s founder, Bruce T. Halle. At the turn of the 20th century, industry giants such as Michelin, Dunlop, Continental, Pirelli, and Goodyear recognized the poster as an effective form of communication and turned to talented lithographers for eye-catching designs. Drawn exclusively from the Collection of Discount Tire, these vibrant posters reveal the intersection of artistic innovation and industrial advancement.
About Susan Driver
Susan Driver is Curator of the Collection of Discount Tire and Registrar of the Diane and Bruce Halle Collection. Throughout her 20-year tenure at Discount Tire, she authored Posters from the Collection of Discount Tire (2007) and contributed to various publications, including The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930) (2015). She curated Masters of the Road: International Vintage Posters from the Collection of Discount Tire at Eastern Michigan University (2008) and was instrumental in the coordination of Constructing a Poetic Universe: The Diane and Bruce Halle Collection of Latin American Art at the Museum of Fine Arts, Houston (2007) and Order, Chaos and the Space Between: Contemporary Latin American Art from the Diane and Bruce Halle Collection at Phoenix Art Museum (2013).